Domains are basically the addresses of the internet, short names that customers can utilize to find your business on the internet. While many websites rely on organic search traffic for the majority of their hits, it is still important to have a domain name that is easy to remember and type, as you will still have traffic either searching for your company’s name or directly entering it into their URL bar. Domain names should also include keywords (if possible) in order to increase your ranking in search engines, or the domain name should be a word (or set of words) that you can incorporate into your brand name. Domains are a limited research however, so the secondary market is full of people trading on their domain names. Domains are a valuable investment for a company, and they are a useful source of revenue for internet marketers.