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Know, Rank, Dominate: The Ahrefs.com Review

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Marketing is the most crucial aspect of any business. But you already knew that! Nowadays, the success of a business mainly depends on the effectiveness of their virtual presence and their online marketing plan. To form a campaign one needs to utilize certain tools, be it for generating traffic, creating leads or following the overall progress of an online advertising campaign. Most of these depend on collecting crucial information on your business website’s ranking, SERP difficulty analysis, link prospecting, competitive link research and analytics. This is where Ahrefs.com’s link building tool outshines the rest, especially when it comes to checking backlinks.

History

Ahref’s site explorer was founded by Dmitry Gerasimenko in early 2011, and soon found itself competing with the likes of Yahoo’s Site Explorer. While the company initially focused on the same services provided by Site Explorer, they beat the aforementioned service and later on branched out into providing their users with the ability to carry out complete analysis of their websites, including services such as, on-page SEO and backlinks analysis, domain comparison and competitor analysis. In short, in a year or so after its official launch, Ahrefs.com was able to provide its users with a suite of tools that was their answer to getting a complete website analysis, not to mention the largest index of live backlinks from one place.

From running on a cluster of six handmade servers, today, Ahref’s crawler can index billions of pages on a daily basis and carry out periodic updates every fifteen minutes, and as if that wasn’t enough, Ahrefs.com has a ranking database of roughly forty-five million keywords from nine different countries and is able to capture over 1.6 trillion new and unique external backlinks.

Originally from Ukraine, the Ahref’s team has its headquarters in Singapore.

 

The Product

In the highly competitive business world which we live in today, knowledge is power. Which means, it doesn’t really matter how creative or dedicated you are with your work. In the end, all that matters is the quality of data and information you are able to access, on your business and on the competitions. In the case, of an online retail business, where getting a grasp of important links, search engine optimization and on your target demographics is of utmost importance.

The best thing about Ahrefs.com is that it gives SEO experts, integrated marketing professionals and all who use the software that crucial information which is needed in order to succeed, by identifying ‘lost’ and ‘new’ backlinks according to date. This proves to be a very useful tool for those online businesses that have kept bad records of their directory listings in the past. With the new and lost backlinks being organized by date, one is in a better position of identifying those links.

At its core, Ahrefs.com is an SEO tool, which means that the bulk of its services lies in acquiring big data and then transferring that information to the masses. The basic goal of Ahrefs.com is to provide web users with the most extensive and most regularly updated databases for finding backlinks on the web.

 

Features

The following are some of the features of Ahrefs back link analysis tool.

Site Explorer & Back link Checker

The Site Explorer tool functions are a lot comparable to other similar tools. One is able to choose specific URLs, either with or without a list of sub-domains in the domain list. The following are some of the features of Ahrefs Site Explorer tool:

  • Own Index

  • Own Crawler

  • Index Updates Every 30 Minutes

  • Ahref’s Rating

  • New and Lost

  • Smart Indexing

  • Data Export

  • Improved Crawler System

 

Backlinks Checker

Backlinks reports provide the user with a snapshot of the total referred pages, backlinks, subsets, domains and domain types by TLDs.

Mentions Tracker

Want to get instant updates on a particular keyword you are using, try the mentions tracker tool for updated information on your keyword.

Reports

By using the Ahrefs reports tool you get a complete analysis of all data pertaining to backlinks at a single location.

Keyword Analysis and Keyword Research Tools

A unique feature of Ahrefs is that it provides data in a number of key international languages in addition to US and UK English. Some of the languages that are supported include, Australian, Dutch, Italian, Russian, French and Spanish. To find out their keyword ranking, simply enter the keyword in the search bar and voila; instant access of the top 100 keywords used by search engines.

Competitive Link Research Tools & Domain Comparisons

Well, the best place to start out any research that’s got to do with online marketing is finding out how your website is doing among the big fish. Using the Domain reports tool users can create reports of their domain.

Batch Analysis

By using Ahrefs ‘Batch Analysis’ tool, users are able to compare metrics of several hundred domains or URLs in a single table.

APIs

When the developers of Ahrefs say they use cutting edge technology in developing their programs, they are not kidding. Ahrefs’ API service is specifically designed to provide it’s users with the ability to scan through ninety billion unique web pages, seven hundred billion external and four hundred and sixty billion internal links. And their hunger for more doesn’t seem like slowing down any time soon.

Furthermore, Ahrefs API has flexible terms and conditions and can be customized to accommodate various needs.

But Wait...There’s More!

Just when you thought that was all, Ahrefs offers not one or two but three unique social metrics not found in any of its competitors, which are;

  • A complete breakdown of domain name extensions for external links

  • Sitewide and not sitewide links

  • Twitter, Facebook, and G+ metrics for all URLs

Affiliate Program

According to the official of Ahrefs.com, their affiliate program has been closed temporarily, but users will keep getting commissions for the existing subscribers of the service.

Target Group

Not everyone has the same level of expertise which is needed in the complex field of link building. While a link builder might be great at building broken links, it’s a good chance that they might suck at guest posts or crowd sourcing, which will most definitely reflect upon a website’s reach and on its link profile as well. While the one-man-army approach of using guests posts and Infographic links can make up for a good amount of your entire link profile, it will not look good to the overlords at Google, which will spell out bad news for you. To play things safe, a proper balance is needed by using different kinds of links in a business website and Ahrefs is the perfect tool that can give both professionals and newbie’s the edge they need.

 

Plans and Prices

Ahrefs online back-linking tool is available in four different packages, namely Free, Professional, Elite and Enterprise. A discount package is also available which comes with a ‘Monthly’ and ‘Yearly’ subscription. There is no free trial available, but one can sign up for a free account. Apart from that their link-building tool is available for use in a pay-as-you-go monthly subscription package.

For the complete list of services, log on to Ahrefs.com.

Ahrefs API Subscription

Ahrefs provides both free and paid API subscriptions to its users. The following are some of the rates of their API services.

 

Pros and Cons

Pros:

  • Their bot updates robots.txt within two weeks, so if you want to speed up the process you will have to contact Ahref.com’s support for help.

  • Information is updated every thirty minutes and a complete index is attainable within two weeks.

  • Helpful features are constantly being added to the tool making it more adaptable then most tools out there at the moment.

  • The depth of link data gives users the unique opportunity to dive into potential issues with their websites. 

  • The ability to breakdown domain extension, subnets and IP addresses enhances a user’s ability to quickly breakdown any potential link issues.

  • From a social marketing point of view, having the most shared content on a domain available at your fingertips is a great tool for any marketing campaign.

 

Cons:

  • Some users have had problems with the tool’s web crawler’s visiting practices. Hopefully they will deal with it soon.

  •  Integration via services like Raven and Advanced Web Ranking would definitely be a plus.

  • While the index does provide fresh and up-to-date data, they aren’t able to provide a deep historical index like other SEO and back linking tools.

 

Overall Verdict: A

The tool is impressively fast and the report filtering capabilities and the exportability of the data retrieved makes it a great option to mine for webpage analysis. The tool is also extremely easy to use and the ability for online marketers and webmaster to slice and dice the analytics is a definite plus point.  

Having the ability of sneaking into a competitor’s link profile doesn’t only give you a nice juicy list of websites which you can target for getting links, it also introduces you to a whole host of new websites which you might have not heard of before.

 

A
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ahrefs.com - Overview

Know, Rank, Dominate: The Ahrefs.com Review

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Price: $0-$499

Overall Verdict: A

The tool is impressively fast and the report filtering capabilities and the exportability of the data retrieved makes it a great option to mine for webpage analysis. The tool is also extremely easy to use and the ability for online marketers and webmaster to slice and dice the analytics is a definite plus point.  

Having the ability of sneaking into a competitor’s link profile doesn’t only give you a nice juicy list of websites which you can target for getting links, it also introduces you to a whole host of new websites which you might have not heard of before.